Focus

Use Different Ways of Seeing the World for Success and Influence

Author  Heidi Grant Halvorson, Ph.D. and E. Tory Higgins Ph.D.
Focus

“A must-read for anyone who wants to understand why they behave as they do.” —Art Markman, Ph.D., author of Smart Thinking

Do you play to win? Or do you play not to lose?

As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University’s Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we’ve got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations—from selling products to managing employees to raising children to getting a second date—Halvorson and Higgins show…

$32.00
January 28, 2014
Select a Retailer:
Just Once, No More

Just Once, No More

Charles Foran
On Consolation

On Consolation

Michael Ignatieff
Try Hard

Try Hard

Max Kerman
The Book of Possibilities All We Want

All We Want

Michael Harris
Why We Remember

Why We Remember

Charan Ranganath
The Certainty Illusion

The Certainty Illusion

Timothy Caulfield
How to Calm Your Mind

How to Calm Your Mind

Chris Bailey
The Art of Danish Living Every Family Has a Story Meditations for Mortals

Meditations for Mortals

Oliver Burkeman
Into the Uncut Grass

Into the Uncut Grass

Trevor Noah
Closer Together

Closer Together

Sophie Grégoire Trudeau
Releasing the Mother Load The Only Constant

The Only Constant

Najwa Zebian

More in Business

A Map of the New Normal All We Want

All We Want

Michael Harris
The Certainty Illusion

The Certainty Illusion

Timothy Caulfield
How to Calm Your Mind

How to Calm Your Mind

Chris Bailey
The Art of Danish Living Sideways

Sideways

Josh O'Kane
A Nation's Paper

A Nation's Paper

Edited by John Ibbitson
Meditations for Mortals

Meditations for Mortals

Oliver Burkeman
Invisible Doctrine

Invisible Doctrine

George Monbiot and Peter Hutchison
Ultra-Processed People

Ultra-Processed People

Chris van Tulleken
Our Crumbling Foundation

Our Crumbling Foundation

Gregor Craigie
The Next Age of Uncertainty Rogers v. Rogers

Rogers v. Rogers

Alexandra Posadzki
Firebrand

Firebrand

Joshua Knelman
Clear Thinking

Clear Thinking

Shane Parrish