A Map of the New Normal
How Inflation, War, and Sanctions Will Change Your World Forever
NATIONAL BESTSELLER
Bestselling economist Jeff Rubin warns that the shock inflation of 2021 is the front of a perfect storm of war, supply-chain disruption, geopolitical realignment, domestic upheaval, and energy scarcity that will change everything.
During the pandemic, government deficits skyrocketed to record highs while central banks primed the printing presses—and the time has come to pay for it. The ramifications of international COVID-19 spending could potentially last for decades, and inevitably one of the first consequences will be that central banks will lose control of interest rates, and subsequently, growth and inflation targets. The genie will be out of the bottle.
That is just the first symptom of a series of cascading upheavals. Supply-chain disruptions have already shown the vulnerability of the…
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May 13, 2025
JEFF RUBIN is a Canadian economist and bestselling author. A world-leading expert on trade and energy, and former chief economist and chief strategist at CIBC World Markets, he recently served as a senior fellow at the Centre for International Governance founded by Jim Balsillie. His first book, Why Your World Is About to Get a Whole Lot Smaller, was an international bestseller, and was favourably reviewed in both Time and Newsweek. The book was the number-one-selling non-fiction book in Canada and won the National Business Book Award, as well as being longlisted for the Financial Times and Goldman Sachs Business Book of the Year Award. Since then, he has written two other bestsellers, The End of Growth and The Carbon Bubble.
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