Imagine It Forward

Courage, Creativity, and the Power of Change

Author Beth Comstock and Tahl Raz

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From one of today’s foremost innovation leaders, an inspiring and practical guide to mastering change in the face of uncertainty.

The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in today’s world, every one of us has to make change part of our job.

In Imagine It Forward, Comstock, in a candid and deeply personal narrative, shares lessons from a thirty year career as the change-maker in chief, navigating the space between the established and the unproven. As the woman who…

$35.00

September 18, 2018

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BETH COMSTOCK is the former Vice Chair of GE, where for twenty-five years she led GE's efforts to accelerate new growth. She built GE's Business Innovations and GE Ventures, which develops new businesses, and oversaw the reinvention of GE Lighting. She was named GE's Chief Marketing Officer in 2003. She served as President of Integrated Media at NBC Universal, from 2006-08, overseeing ad revenue and the company's digital efforts, including the early formation of hulu. She is a board director of Nike. Written about and profiled extensively in the media, from the New York Times to Forbes, Fortune and Fast Company, she has been named to the Fortune and Forbes lists of the World's Most Powerful women.