Creativity, Inc. (The Expanded Edition)
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
The co-founder and longtime president of Pixar updates and expands upon his New York Times bestseller about creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture—including what he got wrong and how he made it right.
In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer-animated movie. Nine years later, Pixar released Toy Story, which went on to establish Pixar as one of the most successful and innovative companies on earth. In 2014, Catmull shared the secrets behind the culture he helped build in Creativity, Inc., which has become a kind of bible for effective, nurturing leadership. His sometimes counterintuitive advice includes giving a mediocre idea to a great…