Creativity, Inc. (The Expanded Edition)

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Author Ed Catmull and Amy Wallace

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The co-founder and longtime president of Pixar updates and expands upon his New York Times bestseller about creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture—including what he got wrong and how he made it right.

In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer-animated movie. Nine years later, Pixar released Toy Story, which went on to establish Pixar as one of the most successful and innovative companies on earth. In 2014, Catmull shared the secrets behind the culture he helped build in Creativity, Inc., which has become a kind of bible for effective, nurturing leadership. His sometimes counterintuitive advice includes giving a mediocre idea to a great…

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June 13, 2023

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Amy Wallace is a journalist whose work has appeared in GQ, The New Yorker, Wired, Vanity Fair, and The New York Times Magazine. Previously, she worked as a reporter and editor at the Los Angeles Times. She is also the co-host of Riveted, a podcast about great storytelling.

More by Amy Wallace

Creativity, Inc. (The Expanded Edition)

Ed Catmull and Amy Wallace

Creativity, Inc. (The Expanded Edition)

Ed Catmull and Amy Wallace

Ed Catmull is co-founder of Pixar Animation Studios and president of Walt Disney and Pixar Animation Studios. He has received five Academy Awards, including the Gordon E. Sawyer Award, and he is an ACM Turing Award Laureate. He lives in San Francisco.

Ed Catmull is available for select readings and lectures. To inquire about a possible appearance, please contact Penguin Random House Speakers Bureau at speakers@penguinrandomhouse.com or visit www.prhspeakers.com.