Subliminal
How Your Unconscious Mind Rules Your Behavior (PEN Literary Award Winner)
NATIONAL BESTSELLER • From the bestselling author of The Drunkard’s Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world.
“Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor.” —Los Angeles Times
Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world—our perception, behavior, memory, and social judgment—is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process…
$24.95
February 12, 2013LEONARD MLODINOW received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and was on the faculty of the California Institute of Technology. His previous books include the best sellers The Grand Design and A Briefer History of Time (both with Stephen Hawking), Subliminal (winner of the PEN/E. O. Wilson Literary Science Writing Award), and War of the Worldviews (with Deepak Chopra), as well as Elastic, Euclid’s Window, Feynman’s Rainbow, and The Upright Thinkers.