O Great One!

A Little Story About the Awesome Power of Recognition

Author David Novak

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Rather than explain the power of recognition in a typical business book, acclaimed CEO David Novak wrote a fun story that draws on his real-world experiences at Pepsi and Yum! Brands, as well as his personal life.

When was the last time you told your colleagues how much you value them? It sounds like a trivial thing in the middle of a busy work day. But as Novak discovered during his years as a hard charging executive, there’s nothing trivial about recognition. It can make a life-or-death difference to any organization, when people see that someone important really notices and appreciates their contributions.

The story of O Great One! opens when Jeff Johnson becomes the third-generation CEO of his family business,…

$32.00

January 7, 2025

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David Novak is the chairman and CEO of Yum! Brands, Inc., which operates in more than 120 countries and employs 1.4 million people. All three of the company’s restaurant chains—KFC, Pizza Hut, and Taco Bell—are global leaders in fast food. Prior to leading Yum!, he was president of both KFC and Pizza Hut and held senior management positions at PepsiCo. Novak has been recognized as "2012 CEO of the Year" by Chief Executive magazine, one of the world’s "30 Best CEOs" by Barron's for two years, one of the "Top People in Business" by Fortune, and one of the "100 Best-Performing CEOs in the World" by Harvard Business Review. He is also the recipient of the national 2008 Woodrow Wilson Award…