The Behavior Gap
Simple Ways to Stop Doing Dumb Things with Money
"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational." As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually…
-From The Behavior Gap
Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.
$32.00
October 29, 2024CARL RICHARDS is a certified financial planner, author of The Behavior Gap, and the director of Investor Education for The BAM Alliance. His column, “The Sketch Guy,” runs weekly on The New York Times Web site, and he is a columnist for Motley Fool and Morningstar Magazine. He speaks frequently worlwide at financial planning conferences. He lives in Park City, Utah.
The Behavior Gap
Carl Richards