Meatball Sundae
Is Your Marketing out of Sync?
Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it’s shiny and new.
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls,…
$32.00
April 24, 2012Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com..
Whatcha Gonna Do with That Duck?
Seth Godin
The Song of Significance
Seth Godin
The Carbon Almanac
The Carbon Almanac Network; Edited by Seth Godin; Foreword by Seth Godin
The Practice
Seth Godin
This Is Marketing
Seth Godin
We Are All Weird
Seth Godin
Poke the Box
Seth Godin
The Icarus Deception
Seth Godin
All Marketers are Liars
Seth Godin
Meatball Sundae
Seth Godin
Linchpin
Seth Godin
Purple Cow, New Edition
Seth Godin
Tribes
Seth Godin