A Bigger Prize
How We Can Do Better Than the Competition
A visionary business writer shows how to acheive success in all areas of life--by not competing for it.
Tiger mothers stand by with tutors to make sure schoolchildren keep pace. At college, deepening debt is the only way to stay ahead. In the world of work, bond traders and derivatives sellers push ever-riskier products onto unsuspecting customers, themselves eager to pay for a lifestyle that demonstrates how well they're doing.
How did we get sucked into a worldview that has proved so destructive, anti-social and wasteful? Whatever made us believe that competition would reward the smartest people, the greatest products, the best companies? Why do we trust that competitive games, markets and tests will magically identify the just winner? Surrounded…
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April 8, 2014Margaret Heffernan is an entrepreneur, a popular speaker, and a panelist, who addresses corporations, industry groups, and business schools. She was born in Texas, raised in Holland, and educated at Cambridge University, and her work in interactive multimedia led to her leadership of several businesses that were part of the Web giant CMGI. A former producer for BBC Radio in the UK, she continues to develop programs for the BBC. As an entrepreneur she has built up two businesses: one advising public affair campaigns in Massachusetts and another advising start-up multimedia software companies. Heffernan's works include The Naked Truth, an exposé of the environment for working women, and Women on Top, about female CEOs. She has homes in the UK and in New…
A Bigger Prize
Margaret Heffernan
Willful Blindness
Margaret Heffernan