Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
• Intentionally target children at an alarmingly…
Martin Lindstrom is one of the world's most respected marketing gurus. With a global audience of more than one million people, he spends 300 days on the road every year, advising top executives of companies such as the McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company, and GlaxoSmithKline. Lindstrom has been featured in The Washington Post, USA TODAY, and Fast Company, among other publications. His book BRANDsense was acclaimed by The Wall Street Journal as one of the ten best marketing books ever published.
Brandwashed
Martin Lindstrom Foreword by Morgan Spurlock