Buyology

Truth and Lies About Why We Buy

Foreword by Paco Underhill

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:

• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can…

$25.99

February 2, 2010

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Martin Lindstrom is one of the world's most respected marketing gurus. With a global audience of more than one million people, he spends 300 days on the road every year, advising top executives of companies such as the McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company, and GlaxoSmithKline. Lindstrom has been featured in The Washington Post, USA TODAY, and Fast Company, among other publications. His book BRANDsense was acclaimed by The Wall Street Journal as one of the ten best marketing books ever published.