We are delighted to highlight one of our very favourite Canadian One Book promotional initiatives: One Book, One New Tecumseth’s “Get Caught Reading” photo campaign.
Each week of the campaign, the organizers of One Book, One New Tecumseth submitted to their local newspapers photos of local citizens and community groups “caught” in the act of reading their One Book pick. In 2013, participants who got “caught” reading Tanis Rideout’s Above All Things included the New Tecumseth U19 Provincial Ball Hockey Team, town council, local celebrities, and even the local choir and horticultural society. Scroll down to see some examples.
The campaign proved so popular in the community that in its second year, community groups contacted the New Tecumseth organizers to ask if their organizations could “get caught” reading the 2014 pick, No Relation by Terry Fallis.
So the question is: Who will “get caught” in 2015?
Photos appear courtesy of New Tecumseth Public Library.