DATE, 2016 (Toronto)–Penguin Canada Publishing Director Diane Turbide has acquired world rights to an urgent book that every Canadian should read. BETTER NOW: Six Big Ideas to Improve the Health of All Canadians by renowned physician Dr. Danielle Martin uses real patient histories to illustrate what works in our healthcare and what doesn’t. She proposes bold fixes that are both achievable and affordable. The deal was arranged by Chris Bucci of the McDermid Agency and the book is scheduled for release in January 2017, under the Allen Lane imprint.
“If you have aging, ailing parents, if you are paying too much for prescriptions, or if you’re healthy but keep hearing about a medical system under strain, you need to read how Dr. Martin proposes to preserve and strengthen Medicare,” says Diane Turbide. “As a doctor, a hospital administrator, a medical educator, and a mother, she is the perfect person to lead us through an overdue national conversation about what we need to do now for our health care system. We are very proud to be publishing such an important and timely book.
One of the most urgent reforms Dr. Martin advocates for is a national pharmacare program, since so many people cannot afford prescriptions, which leads to more chronic and expensive health problems. Instead of the piecemeal provincial pattern of buying drugs, Canada could save billions if purchases were bought in bulk by a single body.
Dr. Martin adds, “As a family doctor, I see the gaps and challenges in our health care system every day. We need solutions that will improve the health of Canadians and improve their experiences in the health care system – at a cost we can all afford. I am moved by the commitment Canadians share to the principle of fairness that underpins Medicare, and I believe that we can meet our challenges and honour that principle. I’m thrilled to be working with Penguin Canada to launch a national conversation about how to renew Canada’s most cherished social program.”
About Dr. Martin
DR. DANIELLE MARTIN is a family physician in Toronto and Vice President Medical Affairs and Health System Solutions at Women’s College Hospital. She is also an assistant professor in the Dept of Family and Community Medicine, the Institute for Health Policy Management and Evaluation, and at the School of Public Policy and Governance at the University of Toronto. In 2006, her first year of practice, she helped launch Canadian Doctors for Medicare, representing Canadian physicians who believe in a high quality, equitable and sustainable health system and chaired its board until 2013.She was named Canada’s 8th most powerful doctor by the Medical Post in Sept 2015 and is a regular contributor to CBC-TV’s The National news program. She writes a monthly column for Chatelaine magazine. As an outspoken advocate for Canada’s health care system, she was invited to speak to the United States Senate Sub-committee in March 2014. The video of her testimony went viral on YouTube, with over 1.3 million views.
About Allen Lane Canada
Allen Lane, the innovative founder of Penguin Books, created his eponymous hardcover imprint in 1967 to showcase serious non-fiction. It featured works that had a strong point of view, provoked public debate and broadened our understanding. Launched in Canada in 2010, Allen Lane continues to embrace the same philosophy by publishing provocative, groundbreaking books in history, politics, biography, science and current affairs. Award-winning and bestselling authors published under the prestigious imprint include Margaret MacMillan, Henry Kissinger, Adrienne Clarkson, Jeffrey Simpson and Tim Cook.
About Penguin Random House
Penguin Random House (www.penguinrandomhouse.com) is the world’s first truly global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin. It comprises the adult and children’s fiction and non-fiction print and digital trade book publishing businesses of Penguin and Random House around the world.
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Emma Ingram, Publicity Manager