Believe-in-You Money

What Would It Look Like If the Economy Loved Black People?

Author  Jessica Norwood
Believe-in-You Money

Offering a revolution in Black business financing, this book centers the entrepreneur and responds to the systemic failures surrounding Black wealth building.

There is a huge racial wealth gap in America today. Owning a business is one of the best ways to build wealth—but entrepreneurs need capital. And investing in Black companies is obstructed by systemic racism and implicit biases that continue to create barriers to success.

Merging historical information and data, along with tactical examples and explanations, this practical guide shows us what needs to be done in order to change the way we support Black companies and how we think about wealth.

Norwood calls for investors to move away from extractive, individualistic, exploitative approaches to capital and entrepreneurship. She asks us…