architect, verb.

The Hidden Rules of Architecture: how to build world-class, award winning, creative, innovative, sustainable, liveable and beautiful spaces that foster a sense of place and well being

Leading architect Reinier de Graaf De Graaf punctures the myths behind the debates on what contemporary architecture is, with wit and devastating honesty. Architecture, it seems, has become too important to leave to architects. No longer does it suffice to judge a building solely by its appearance, it must be measured, and certified. When architects talk about “Excellence,” “Sustainability,” “Well-being,” “Liveability,” “Placemaking,” “Creativity,” “Beauty” and “Innovation” what do they actually mean?

In architect, verb. De Graff dryly skewers the doublespeak and hot air of an industry in search of an identity in the 21st… Keep Reading