The Innovator's Hypothesis
How Cheap Experiments Are Worth More than Good Ideas
Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks
What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively—and competitively—crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing…