Who Are You?

Celebrate Nintendo’s Game Boy Advance in this video game history that traces the handheld’s network of hardware and software afterlives!

In 2002, Nintendo of America launched an international marketing campaign for the Game Boy Advance that revolved around the slogan “Who Are You?”—asking potential buyers which Nintendo character, game, or even device they identified with and attempting to sell a new product by exploiting players’ nostalgic connections to earlier ones. Today, nearly 2 decades after its release, and despite the development of newer and more powerful systems, Nintendo’s Game Boy Advance lives on, through a community that continues to hack, modify, emulate, make, break, remake, redesign, trade, use, love, and play with the platform.
 
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