What Is LEGO?

Author  Jim O'Connor and Who HQ Illustrated by  Ted Hammond
What Was?
What Is LEGO?

Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

$10.99
May 5, 2020
Select a Retailer:

More in What Was?

What Was the Industrial Revolution?

What Was the Industrial Revolution?

Who HQ, Jim E. Gigliotti, David Malan
What Is Lunar New Year?

What Is Lunar New Year?

Who HQ, Vivian Jun Kirklin, Gregory Copeland
What Are Taylor Swift's Eras?

What Are Taylor Swift's Eras?

Who HQ, Niki Catherine, Laurie A. Conley
What Was the Renaissance?

What Was the Renaissance?

Roberta Edwards, Who HQ, Gregory Copeland
What Is a Presidential Election?

What Is a Presidential Election?

Who HQ, Douglas Yacka
What Was the Great Molasses Flood of 1919?

What Was the Great Molasses Flood of 1919?

Kirsten Anderson, Who HQ, Dede Putra
What Were the Shark Attacks of 1916?

What Were the Shark Attacks of 1916?

Nico Medina, Who HQ, Tim Foley
What Was the Children's Blizzard of 1888?

What Was the Children's Blizzard of 1888?

Who HQ, Steve Korté, Dede Putra
What Was the Donner Party?

What Was the Donner Party?

Who HQ, Ben Hubbard, Tim Foley
What Was World War I?

What Was World War I?

Nico Medina, Who HQ, Dede Putra
What Is the Women's World Cup?

What Is the Women's World Cup?

Gina Shaw, Who HQ, Ted Hammond
What Was the Tulsa Race Massacre of 1921?

What Was the Tulsa Race Massacre of 1921?

Who HQ, Caleb Gayle, Tim Foley
What Was Reconstruction?

What Was Reconstruction?

Sherri L. Smith, Who HQ, Tim Foley
What Is the Supreme Court?

What Is the Supreme Court?

Jill Abramson, Who HQ, Gregory Copeland
What Is the AIDS Crisis?

What Is the AIDS Crisis?

Nico Medina, Who HQ, Tim Foley