Overdeliver

Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Author  Brian Kurtz
Overdeliver

Now in paperback: The "guru of direct response marketing" distills four decades of expertise into a crystal-clear road map for growing your business.

"If you want to learn from one of the greatest marketing minds alive, read this book." -Joe Polish, founder of Genius Network

Marketing isn't everything, according to Brian Kurtz.
It's the only thing.

If you have a vision or a mission in life, why not share it with millions instead of dozens?

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable?

That's what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost…