Regulatory Hacking | Penguin Random House Canada
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Regulatory Hacking

A Playbook for Startups

Publisher: Portfolio
Every startup wants to change the world. But the ones who truly make an impact know something the others don't: how to make government and regulation work for them.

As startups use technology to shape the way we live, work, and learn, they're taking on challenges in sectors like healthcare, infrastructure, and education, where failure is far more consequential than a humorous chat with Siri or the wrong package on your doorstep. These startups inevitably have to face governments responsible for protecting citizens through regulation. Love it or hate it, we're entering the next era of the digital revolution: the Regulatory Era.

The big winners in this era--in terms of both impact and financial return--will need skills they won't teach you in business school or most startup incubators: how to scale a business in an industry deeply intertwined with government.

Here, for the first time, is the playbook on how to win the regulatory era. "Regulatory hacking" doesn't mean "cutting through red tape"; it's really about finding a creative, strategic approach to navigating complex markets.

Evan Burfield is the cofounder of 1776, a Washington, DC-based venture capital firm and incubator specializing in regulated industries. Burfield has coached startups on how to understand, adapt to, and influence government regulation. Now, in Regulatory Hacking, he draws on that expertise and real startup success stories to show you how to do the same. For instance, you'll learn how...

  *  AirBnB rallied a grassroots movement to vote No on San Francisco's Prop F, which would have restricted its business in the city.

  *  HopSkipDrive overcame safety concerns about its kids' ridesharing service by working with state government to build trust into its platform.

  *  23andMe survived the FDA's order to stop selling its genetic testing kits by building trusted relationships with scientists who could influence the federal regulatory community.

Through fascinating case studies and interviews with startup founders, Burfield shows you how to build a compelling narrative for your startup, use it to build a grassroots movement to impact regulation, and develop influence to overcome entrenched relationships between incumbents and governments. These are just some of the tools in the book that you'll need to win the next frontier of innovation.

PRAISE FOR

“A groundbreaking book and an immensely important addition to the entrepreneur’s reading list.”
—STEVE BLANK, author of The Startup Owner’s Manual
 
“Evan Burfield’s book is required reading for anyone who wants to succeed in the Third Wave of the internet economy, where startups will disrupt massive industries and the policy framework that shapes them.”
—STEVE CASE, chairman and CEO of Revolution LLC, cofounder of AOL, author of The Third Wave
 
“Large corporations can throw their weight behind laws and regulations that favor them. What can startups do? Thankfully, Evan Burfield has some answers.”
—BETH COMSTOCK, former vice chair of GE

“Evan Burfield explains why Silicon Valley’s distaste for government and government-regulated markets is misguided. Bringing these markets into the twenty-first century can have enormous positive impact on people’s lives—and provides the next great opportunity.”
—TIM O'REILLY, founder of O’Reilly Media, author of WTF?: What’s the Future and Why It’s Up to Us
 
“I’ve seen too many startups fail because they aren’t prepared to deal with regulation, while just a few succeed by finding ways to collaborate with government. Here, finally, is the book that gives entrepreneurs the knowledge, tools, and inspiration they need to navigate the messy world of regulation.”
—JONATHAN ORTMANS, president of Global Entrepreneurship Network