Herding Tigers | Penguin Random House Canada
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Herding Tigers

Be the Leader That Creative People Need

Publisher: Portfolio
A practical handbook for every manager charged with leading teams to creative brilliance, from the author of The Accidental Creative and Die Empty.

Doing the work and leading the work are very different things. When you make the transition from maker to manager, you give ownership of projects to your team even though you could do them yourself better and faster. You're juggling expectations from your manager, who wants consistent, predictable output from an inherently unpredictable creative process. And you're managing the pushback from your team of brilliant, headstrong, and possibly overqualified creatives.

Leading talented, creative people requires a different skill set than the one many management books offer. As a consultant to creative companies, Todd Henry knows firsthand what prevents creative leaders from guiding their teams to success, and in Herding Tigers he provides a bold new blueprint to help you be the leader your team needs. Learn to lead by influence instead of control. Discover how to create a stable culture that empowers your team to take bold creative risks. And learn how to fight to protect the time, energy, and resources they need to do their best work.

Full of stories and practical advice, Herding Tigers will give you the confidence and the skills to foster an environment where clients, management, and employees have a product they can be proud of and a process that works.

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Chapter 1



What Creative People Need

A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.

-Leo Burnett

Principle: There are two things creative people need more than anything else: stability and...
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