Shift
How to Reinvent Your Business, Your Career, and Your Personal Brand
Little changes can make a big difference.
When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.
Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds.
How did he do it?
Arnell created an idea he calls Shift.
With Shift, you’ll discover the steps you need to take in order to become…
Peter Arnell, founder of the Arnell Group, is one of the foremost branding experts in the world. Among the companies he and his staff have worked with are DKNY, Samsung, Pepsi, Home Depot, McDonald's, and Tropicana. He is also the chief innovation officer for Chrysler. He and his family live in Westchester County, New York.
