Hello, I'm Special

How Individuality Became The New Conformity

Author  Hal Niedzviecki
Hello, I'm Special

For his thirtieth birthday, Hal Niedzviecki received what his parents thought was the perfect card for their rebellious son. On the front it depicted a crowd scene-dour grey men in suits, hats, and overcoats. Inside it said: "Happy Birthday to a non-conformist." Niedzviecki had a moment of crisis. "If I'm a rebel sanctioned by society, encouraged by my parents, and cheered on by Hallmark, what is left to rebel against?"

In Hello, I'm Special, the guru of indie culture offers up a barrage of facts, observations, and arguments that point to the extinction of the non-conformist and the rise of individuality as the new conformity. In chronicling his singular encounters as an editor and pop culture explorer, his meditations…

$8.99
October 5, 2004
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