Irresistible
The Rise of Addictive Technology and the Business of Keeping Us Hooked
“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers
“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take
Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an…
Adam Alter is an assistant professor at New York University’s Stern School of Business. His work has been featured in the New York Times, the Economist, the Huffington Post, Wired, Slate, the Atlantic, and the Wall Street Journal, among other major publications. He lives in New York City.
Irresistible
Adam Alter