The Smarter Screen

Surprising Ways to Influence and Improve Online Behavior

Contributions by Jonah Lehrer

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A leading behavioral economist reveals the tools that will improve our decision making on screens

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens.

In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.

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$23.00

February 7, 2017

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Shlomo Benartzi is a professor and a cochair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He has advised many government agencies, financial institutions, and advisory boards, and currently serves as the chief behavioral economist for the Allianz Global Investors Center for Behavioral Finance. He co-created (with Richard Thaler) the acclaimed Save More Tomorrow program, which makes it easy for employees to increase their retirement savings rate and has helped millions of people boost their savings.