Hooked
Food, Free Will, and How the Food Giants Exploit Our Addictions
NATIONAL BESTSELLER
The troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods, from the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat.
Motivated by these questions such as Is it possible that processed food is addictive, like drugs or alcohol? and Are the decisions we make about food beyond our control?, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers.
In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities—as well as food manufacturers—already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six…
MICHAEL MOSS is the author of the #1 New York Times bestseller Salt Sugar Fat: How the Food Giants Hooked Us, a Pulitzer Prize-winning investigative reporter formerly with the New York Times, a keynote speaker, and occasional guest on shows like CBS This Morning, The Dr. Oz Show, CNN's The Lead, All Things Considered, and The Daily Show.