Passion Capital
The World's Most Valuable Asset
Passion Capital is a revolutionary asset that will completely change your idea of how to build long-term success for your career, company, or cause.
Ask leaders in any country this essential question: "What is your most valuable asset?" and they may suggest one of three traditional forms of capital - financial, human, or intellectual. These are intelligent, well-meaning answers, but they are also completely wrong. More valuable than money, human resources, and intellectual property, Passion Capital is what separates leaders from followers, and innovators from imitators. It is the foundation upon which all other forms of capital are built. Passion is an emotion, but Passion Capital is tangible. It is the energy, intensity, and sustainability leaders use to build lasting value…
$22.00
January 15, 2013PAUL ALOFS is an award-winning innovator who has run the 500 North American Disney stores while based in Los Angeles as well as HMV Music Stores and BMG Music while based in Toronto. Since 2003, he has been the CEO of The Princess Margaret Hospital Foundation and has helped raise over $1.2 billion for one of the world's top five cancer research centres. Paul has been named Innovative Retailer of the Year, Music Industry Executive of the Year, and was an inaugural inductee into the Marketing Hall of Legends. Passion Capital is his first book. The author lives in Toronto.