Into the Blast Furnace
The Forging of a CEO's Conscience
From one of Canada’s top CEOs, a heartfelt invitation to reimagine the business world as a place in which conscience and empathy count.
Steel manufacturer Stelco Inc. went into bankruptcy protection in early 2004. There was a lot at stake during the company’s gruelling court-mandated restructuring: 6,000 jobs, 10,000 pensions; the struggling economy of a company town; and the egos and pocketbooks of lawyers, investors, union leaders, politicians and hedge fund managers, each with a special interest to flog and no interest in compromise.
Also on the line was the reputation–and conscience–of CEO Courtney Pratt, who was hired to clean up the mess. To Pratt, survival for Stelco meant attempting to keep the company alive as he ethically reconciled the competing interests,…