One Book, One New Tecumseth’s “Get Caught Reading” Photo Campaign

We are delighted to highlight one of our very favourite Canadian One Book promotional initiatives: One Book, One New Tecumseth’s “Get Caught Reading” photo campaign.

Each week of the campaign, the organizers of One Book, One New Tecumseth submitted to their local newspapers photos of local citizens and community groups “caught” in the act of reading their One Book pick. In 2013, participants who got “caught” reading Tanis Rideout’s Above All Things included the New Tecumseth U19 Provincial Ball Hockey Team, town council, local celebrities, and even the local choir and horticultural society. Scroll down to see some examples. 

The campaign proved so popular in the community that in its second year, community groups contacted the New Tecumseth organizers to ask if their organizations could “get caught” reading the 2014 pick, No Relation by Terry Fallis.

So the question is: Who will “get caught” in 2015?

Photos appear courtesy of New Tecumseth Public Library

Members of the New Tecumseth U19 Provincial Ball Hockey team at the Canadian Nationals were caught reading One Book, One New Tecumseth’s 2013 pick, Above All Things by Tanis Rideout.

Not only did New Tecumseth’s town council proclaim September 9-13, 2013 “One Book, One New Tecumseth Week,” council members participated in the program’s “Get Caught Reading” campaign for One Book, One New Tecumseth’s 2013 pick, Above All Things by Tanis Rideout. 

Read the accompanying news article here.

2013 One Book, One New Tecumseth author Tanis Rideout gets caught reading the 2014 pick, No Relation by Terry Fallis.

The Renegade Derby Dames got “caught” reading Terry Fallis’s No Relation too.  Read the accompanying news article here.

Even Ernest Hemingway himself got in the spirit when he got “caught” reading Terry Fallis’s No Relation.

At the final event, Terry Fallis was presented with a framed photo of the ultimate “get caught reading” picture of Ernest Hemingway reading No Relation