Thank you for visiting the OneBookOneCommunity.ca FAQ section. For your convenience, the FAQs on this page are divided into the following categories:
- Book Selection
- Author Availability
- Marketing and Promotion
- Book Sales and Orders
1. Book Selection
For a detailed look at how some Canadian One Book organizers have selected their titles, please refer to our guide “8 Steps to Planning a Successful One Book, One Community Program,” Step 5: Select Your One Book Title.
How can we find out which titles have been selected by other One Book programs in Canada?
A frequently updated and chronological list of all the titles chosen by more than thirty One Book and Common Reading programs from across the country is available in our Canadian One Book Community Archive.
How can we get a tailored list of book recommendations that meet our One Book criteria?
Our experts would be happy to work with you to compile a list of book recommendations tailored to your specific One Book needs and interests, whether it be a regional title or a book on a certain topic or theme. Please send your special request to OneBookSales@penguinrandomhouse.com for further assistance.
What should we keep in mind when choosing our One Book pick?
Many organizers recommend developing clear selection criteria for determining a One Book title, as well as ensuring that all committee members are in agreement and “buy in” to the criteria. For a detailed list of questions that will help you refine your own criteria and to see sample selection criteria from some well-established Canadian One Book programs, please refer to our guide “8 Steps to Planning a Successful One Book, One Community Program,” Step 5: Select Your One Book Title.
How can we find out which authors live in our city or province?
Please send a query to OneBookSales@penguinrandomhouse.com and our experts can compile a selected list of authors who meet your geographical criteria.
How do we find out which books are set in our province or city?
You can find curated lists of books set in each of the provinces here. If you are interested in recommendations for books set in a particular area, please send a query to OneBookSales@penguinrandomhouse.com and our experts will be happy to compile a list of books that meets your criteria.
2. Author Availability
How far in advance of the official launch of our One Book initiative should we be in touch with the publisher?
We recommend that One Book organizers contact publishers a minimum of 4-6 months in advance of the official launch. It is not uncommon for an author’s schedule to book up several months in advance, so contacting a publisher about an author’s availability as early as possible will increase the likelihood of an author being able to participate in your One Book campaign.
For a sample timeline, please refer to our guide “8 Steps to Planning a Successful One Book, One Community Program,” Step 3: Establish a Timeline and Budget.
How can we find out if an author is available to participate in our One Book event?
Once you have selected your One Book title, we recommend sending a detailed invitation by email to the book’s publicist so they can consult with the author about his/her availability. If your One Book title is published by Penguin Random House Canada, you can use our convenient One Book Contact Form. Alternatively, for a list of recommended details to include in your email of invitation, please refer to our guide “8 Steps to Planning a Successful One Book, One Community Program,” Step 6: Contact the Publisher and Author – Prepare an Invitation.
How can we determine what an author’s involvement in our One Book campaign might look like?
Your initial email of invitation should include details of all events in which you would like the author to participate, including any social gatherings before or after an event that the author will be expected to attend.
At the point at which the author has agreed to participate in your One Book event(s), you should send a confirmation email that clearly summarizes the agreed-upon details of the author’s participation. For a list of the details that the confirmation email should include, please refer to Step 6 of our guide “8 Steps to Planning a Successful One Book, One Community Program,” Step 6: Contact the Publisher and Author – Confirm the Details of an Author’s Participation.
What level of honorarium should my organization expect to pay an author for his/her participation in our One Book event?
The Canada Council for the Arts’ Literary Readings program provides for a minimum honorarium of $250 for each reading or event. For more information, visit the Canada Council for the Arts’ Literary Readings program page.
What other expenses related to an author’s appearance at our One Book event should we expect to cover?
Particularly if an author lives outside your community, meals, transportation, and accommodations are some of the more common additional costs One Book organizers should expect to cover to make it possible for an author to participate in your event.
Please see below for a list of other grant-giving bodies to which an organization could apply for additional funding. Your One Book partners and sponsors might also be willing to contribute to these costs. For more information, please refer to our guide “8 Steps to Planning a Successful One Book, One Community Program,” Step 4: Create Partnerships.
Are there arts councils or foundations that we could apply to for funding for our One Book initiative?
In Canada there are a number of grants, both governmental and otherwise, to which an organization can apply for funding for a One Book campaign. A list of possible funding resources at both the national and the provincial levels is available here.
What kind of One Book events could we plan that don’t require the author to be present?
For examples of community events planned by One Book organizers that do not rely on an author being involved, please refer to our guide “8 Steps to Planning a Successful One Book, One Community Program,” Step 7: Develop Related Programming.
3. Marketing and Promotion
How do we best announce and launch our One Book selection?
Many One Book organizers prepare a media release and time the public announcement of their selection with a high-profile cultural event in the community. To see a sample media release and for other examples for how to best launch your One Book campaign, please refer to our guide “8 Steps to Planning a Successful One Book, One Community Program,” Step 8: Promote Your One Book Campaign.
What are some of the ways we can best promote One Book to our community?
A program guide can be an effective way to let your community discover more about your One Book title and related events. For sample program guides as well as descriptions of proven strategies for how to spread the word about your One Book campaign, please refer to our guide “8 Steps to Planning a Successful One Book, One Community Program,” Step 8: Promote Your One Book Campaign.
What kinds of partnerships should we explore to maximize the outreach?
The most successful One Book events involve partnerships with other groups and organizations from across a community. Partnerships can include financial, promotional, planning, and organizational support. For examples of potential partnerships you might wish to pursue for your One Book initiative, please refer to our guide “8 Steps to Planning a Successful One Book, One Community Program,” Step 4: Create Partnerships.
What kind of promotional materials can Penguin Random House Canada provide to help us promote our One Book title?
If your One Book title is published by Penguin Random House Canada, we can help design and print a set quantity of promotional posters and/or bookmarks for you to share in your community to promote your One Book campaign. You can see some examples in our One Book Event Promo Gallery.
We can also supply key promotional pieces you will need to promote your One Book title, including:
- Electronic image of the book cover
- Author photo
- Author bio
- Reading group guide (if available; see next question)
- Review quotes
- Short excerpt from the book (upon request; see Step 6: Contact the Publisher and Author for more details)
For more information about the promotional materials we can provide, please contact us at OneBookInfo@penguinrandomhouse.com.
Is there a reading group guide available for our One Book title?
Please contact us at OneBookInfo@penguinrandomhouse.com with the title of your One Book selection and we will let you know if a reading group guide is available. If a reading group guide is not currently available, with advance notice we can have a guide prepared in time for your program launch.
4. Book Sales and Orders*
*For titles published by Penguin Random House Canada
How can we order books for our One Book campaign?
Contact us at OneBookSales@penguinrandomhouse.com, and let us know how many copies of your One Book author’s book(s) you will require and by which date.
Can you help us find a bookselling partner for our One Book initiative?
Penguin Random House Canada can liaise with booksellers in your community so you have both a bookselling and publishing partner for your campaign. Please contact us at OneBookSales@penguinrandomhouse.com for further assistance.
How can we check in what other formats our One Book title is available?
Contact us at OneBookSales@penguinrandomhouse.com for assistance from our experts.
We have a question that has not been addressed in this FAQ. How can we get in touch with Penguin Random House Canada?
Please contact us at OneBookInfo@penguinrandomhouse.com with any additional questions you may have.