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What Information We Collect About You
The term “personal information” means information about an identifiable individual, including, for example, name, postal address, telephone number, email address, payment card information, signature, demographic information such as age and gender, and other information about an individual. We collect this personal information in the following ways:
Information You Provide Directly To Us:
We may ask you to provide your personal information, including demographic information or information about your preferences or interests when you:
· Register for an account on the Sites
· Sign up to receive email newsletters from us
· Make a purchase on the Sites
· Enter a contest or sweepstakes
· Participate in surveys or special promotions
· Participate on social media accounts involving our authors, books or brands
· Participate in communities or forums on the Sites
· Submit user generated content on any part of the Sites that permit it
· Knowingly volunteer information on any other part of the Sites (e.g., request for customer service, submit a job application)
Information Collected Using Technology:
In addition to any information you provide directly to us, we and our third party service providers may use a variety of technologies that automatically collect certain information when you interact with the Sites or emails sent to you. We use this information to help us understand our Site activity, and to monitor and improve our Sites. This information includes the following:
We may collect certain information about your computer or other device that you use to access the Sites, including IP address, unique device identifiers, browser type, browser language, and other transactional information.
We may log certain information about your use of the Sites (e.g., log files, clickstream data, a reading history of the pages you view, your search terms and search results) and additional “traffic data” (e.g., time of access, date of access, software crash reports, session identification number, access times, referring website addresses).
Cookies, Flash Cookies and Web Beacons
A “flash cookie” is a data file placed on your device via the Adobe Flash plug-in, which may be built-in or downloaded by you to your computer or other device. Flash cookies may be used for various purposes, such as enabling a Flash feature and remembering your preferences. If you choose to adjust your Flash privacy settings in your device, some features of the Sites may not function properly. For more information about the privacy choices Adobe offers, visit: www.macromedia.com.
A “web beacon” (also known as an “action tag”, “tracer tag”, or “single-pixel GIF”) is an invisible graphic that is programmed only to collect information about your use of our Sites or emails sent to you. Web beacons may be used for a number of purposes, including counting visitors to the Sites, monitoring how users navigate the Sites, counting how many emails were opened or how many links were viewed, and providing you with content customized to your interests.
Collection of Information From Other Third Party Sources
We may also collect personal about you from other sources to, among other things, enable us to supplement the information contained in our database, check the accuracy of your user records and to better customize your experience with PRH.
How We Use Your Information
We use the information we learn about you to help us personalize and continually improve your experience with PRH. We may use your personal information in the following ways:
· Provide you with the products and services you request
· Process your payments
· Post your user generated content to our Sites, as you request
· Communicate with you about your account or transactions with us and send you information about features on our Sites
· Communicate with you about changes to our policies
· Send you newsletters, offers and promotions for our products and services, third party products and services, or special events by email or another medium
· Personalize content and experiences on our Sites and within emails sent to you, including providing you recommendations based on your preferences
· Administer our loyalty programs
· Administer contests, sweepstakes, promotions, and surveys
· Optimize or improve our products, services and operations
· Detect, investigate, and prevent activities that may violate our policies or be illegal
· Perform statistical, demographic, and marketing analyses of users of the Sites and recipients of our emails, including browsing and purchasing patterns
Combination of Your Information
When you use more than one of our Sites, we may match information collected from you through each of those Sites and combine that information into a single user record. We may also use and/or combine information we collect off-line with the information we collect through our Sites.
Who We Share Your Information With
We use third party service providers (including affiliates) to perform functions on our behalf, such as hosting, billing, payment processing, marketing, analytics, customer service, fraud protection, etc. We may transfer personal information to these entities or these entities may have access to your personal information only as needed to perform their functions and they are obligated to maintain the confidentiality and security of that personal information. They are obligated not to use, sell, distribute or alter this information in any way other than to provide the requested services to the Sites. Your personal information may be maintained and processed by PRH, its affiliates or their third party service providers in the U.S.
Third Parties With Whom We Do Business
Corporate Parents and Affiliates
We may share your personal information with our corporate parents and other affiliated entities for a variety of purposes, including to provide business and operational services on our behalf (as set out under “Service Providers” above) and, with your consent, marketing purposes.
Other Third Parties When Required By Law or In Emergency Situations
PRH and our Canadian, U.S. and other affiliates and service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, to another organization in the case of a breach of an agreement or contravention of law or to detect, suppress or prevent fraud, or as otherwise required or permitted by applicable Canadian, US or other law (which may include lawful access by US or other courts, law enforcement and government authorities).
We may also use or disclose personal information in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Sites; (b) protect and defend our rights or property, the Sites or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Sites or the public.
Our Sites may provide you with the ability to register, log into, “like” or otherwise interact with third party social media services, including, but not limited to, Facebook, Instagram, Twitter, Pinterest, YouTube, and other social media services. These features may enable integration and/or access to your social media accounts. We do not control these social media services or your profiles on these services, and we do not establish privacy settings or rules for how your personal information on these services will be used. If you choose to log on to or submit information through any of these social media services, your personal information will be subject to the applicable social media service’s terms and conditions and your current privacy settings on such social media service. By accessing any social media service, you will be assuming the risk that the personal information you provide on that service may be viewed and/or used by third parties for any purpose. You agree that we are not responsible for any acts or omissions by these social media service providers.
Security of Your Personal Information
PRH has implemented reasonable administrative, technical and physical safeguards to help protect and secure personal information in our custody and control against unauthorized access, use, modification and disclosure. However, please remember that no data storage or data transmission over the Internet, or by other means, can be guaranteed to be 100% secure. Thus, PRH cannot ensure or warrant the security of any information you transmit to us.
Third Party Content and Links to Third Party Websites
Public Areas, Forums, Reviews, and Community Areas
How To Opt-Out or Access or Correct Your Information
You may always opt-out of receiving future commercial emails and newsletters from PRH. We provide you with the opportunity to opt-out of receiving such communications from us by clicking on the “unsubscribe” link within the email you receive. You may also opt out of receiving further communications from us by sending us a message at email@example.com with “Unsubscribe” in the subject line. Please note that your request not to receive commercial emails from us will not apply to messages that you request or that are transactional or account-related. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving commercial messages.
You may access, update and correct inaccuracies in your personal information in our custody or control at any time, subject to limited exceptions prescribed by law. You can request access, corrections or updates to all personal information by contacting us as set out in the “How To Contact Us” section below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.
How To Contact Us
Attn: Digital Department
Penguin Random House Canada
320 Front Street West, Suite 1400
Toronto, Ontario, Canada