Content Strategist

Consumer Marketing Development
Date Posted: 
May 8, 2017
About the Role: 

Penguin Random House Canada is looking for a Content Strategist to work on the Consumer Marketing Development team.

This role takes a systems-thinking approach to marketing: developing a robust content strategy to support consumer engagement and acquisition initiatives that blends editorial vision with structured, future-proof content across complex products and platforms.

You will primarily work on our corporate brand, Penguin Random House Canada, but will also assist with niche programs such as Penguin Shop and book-specific marketing, as appropriate.


In this role, you will:

●  Define Penguin Random House Canada’s online consumer-facing voice and build consumer trust in our brand through social media, email marketing, websites, and future digital platforms.

●  Define consumer journeys through our online platforms and strategically design these journeys to increase conversions through the marketing funnel.

●  Manage the consumer marketing editorial calendar, developing campaigns to support:

○  Consumer acquisition initiatives

○  Seasonal themes

○  Publishing and sales priorities

○  Brand-building

○  Channel growth

●  Write clear, concise copy and edit work from other team members.

●  Analyze campaign performance and share results with colleagues.

●  Analyze and map consumer needs to Penguin Random House Canada’s business strategy.

●  Develop SEO guidelines for content produced by the team and best practices that can be used by colleagues who manage product metadata.

●  Collaborate with the wider marketing and publicity team – including marketing managers, publicists, advertising experts, and designers – on large campaigns, acting as the project manager on these initiatives.

●  Collaborate with the product development team to build tools to support content marketing activities, write interface copy, and develop new innovative products.

●  Collaborate with the consumer insights team to test new marketing ideas, using quantitative and qualitative research to make informed decisions.

●  Develop relationships with US and UK consumer marketing colleagues to learn from their experiments and apply learnings to Canadian consumer marketing activities as appropriate.

●  Share learnings and best practices to empower others within the organization. 

Your Experience: 

● You have an opinion about the future of publishing and ideas about how you can contribute to that future.

● Your experience in content strategy and project management is evident in all of your work.

● You have created, implemented, and maintained content standards across an

● You enjoy harmonizing multiple perspectives to find the best solution to a problem.

● You have experience with analytics tools such as Google Analytics and Omniture.

● You have experience working with content management systems (we work with Drupal) and customer relationship management systems.

● You have a solid understanding of Canada’s Anti-Spam Legislation (CASL) and the Accessibility for Ontarians with Disabilities Act (AODA), and are committed to faithfully abiding by these regulations.

● You have excellent communication skills and can explain things like SEO to a non-technical audience.

● You have excellent coordination skills and can motivate a team to get things done.

● You are energized by picking up new skills and knowledge through both formal and informal methods.

● You’re comfortable with data (and uncomfortable without it).

● You have formal training or experience in communication design or information studies.

● Of course, you also have a deep and abiding interest in books, and can hold your own in a conversation with world-class editors and authors.

How to Apply: 

The position is located in our Toronto office and reports to Meghan MacDonald, Director, Digital Product Strategy and Consumer Marketing Development.

Interested candidates should submit an application to by Monday, May 22nd, 2017, with your name and the job title in the subject line. Please include a link to samples of your work.

We appreciate the interest of all applicants; however only those candidates selected for an interview will be contacted. 

Apply before: 
May 22, 2017