No Logo

Taking Aim at the Brand Bullies

Publisher: Vintage Canada
The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.



As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will...
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Winner of the National Business Book Award
Finalist for the Guardian First Book Award
20 weeks on The Globe and Mail bestseller list
18 weeks on the Toronto Star bestseller list
12 weeks on the National Post bestseller list
A Globe and Mail Best Book

"Klein undertakes an arduous journey to the centre of a post-national planet—part sociological thesis, part design history, No Logo's message is entirely engrossing and emphatic."—GQ

"Articulate, entertaining and illuminating."
The Globe and Mail

"Klein's [writing] is as seductive as the ad campaigns she dissects."
The New York Times Book Review

"Positively seethes with intelligent anger."
The Observer

“Powerful and passionate.”
National Post

“[This book is] a call for critical thinking.”
Toronto Star

“A movement bible.”
The New York Times

“Four stars.… [W]ith its far reaching vision and clear presentation, No Logo is a well-conceived primer on the machinations of the modern consumer world–required reading for anyone who thinks people should not be treated like machines.”
Eye Weekly (Toronto)