No Logo

Publisher: Vintage Canada
The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein.

In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever.

No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.



As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will...
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Winner of the National Business Book Award
Finalist for the Guardian First Book Award
20 weeks on The Globe and Mail bestseller list
18 weeks on the Toronto Star bestseller list
12 weeks on the National Post bestseller list
A Globe and Mail Best Book

"Klein undertakes an arduous journey to the centre of a post-national planet—part sociological thesis, part design history, No Logo's message is entirely engrossing and emphatic."—GQ

"Articulate, entertaining and illuminating."
The Globe and Mail

"Klein's [writing] is as seductive as the ad campaigns she dissects."
The New York Times Book Review

"Positively seethes with intelligent anger."
The Observer

“Powerful and passionate.”
National Post

“[This book is] a call for critical thinking.”
Toronto Star

“A movement bible.”
The New York Times

“Four stars.… [W]ith its far reaching vision and clear presentation, No Logo is a well-conceived primer on the machinations of the modern consumer world–required reading for anyone who thinks people should not be treated like machines.”
Eye Weekly (Toronto)