A Bigger Prize

How We Can Do Better Than the Competition

Publisher: Doubleday Canada
A visionary business writer shows how to acheive success in all areas of life--by not competing for it.
     Tiger mothers stand by with tutors to make sure schoolchildren keep pace. At college, deepening debt is the only way to stay ahead. In the world of work, bond traders and derivatives sellers push ever-riskier products onto unsuspecting customers, themselves eager to pay for a lifestyle that demonstrates how well they're doing.
     How did we get sucked into a worldview that has proved so destructive, anti-social and wasteful? Whatever made us believe that competition would reward the smartest people, the greatest products, the best companies? Why do we trust that competitive games, markets and tests will magically identify the just winner? Surrounded by over-complex technology and cheap and tawdry merchandise, how could we imagine that competition is anything other than a forcef or devastation and waste?
     In her brilliant new book, Margaret Heffernan reveals how blind pursuit of success in business and life limits our opportunities and keeps us from positive choices. She argues that instead of allowing ourselves to be slaves to competition, we should tap into natural reserves of altruism, collaboration and cooperation. Those talents are innate and genetically hardwired, ripe for development, primed for innovation.
     Drawing on the latest scientific and economic research and her own numerous interviews with everyone from captains of industry to neuroscientists to Olympic athletes, Margaret Heffernan debunks competition as the ultimate answer to our biggest questions. But in doing so she reveals its positive aspects that until now have gone largely unacknowledged. This superbly readable book shows us how to do competition differently--and better--in business and in life.


“[An] insightful dissection of competition and a call for collaboration. . . . It’s sobering reading, well researched and illuminating in its examples and scope.”
The Globe and Mail

A Bigger Prize is recommended reading if you’ve ever wondered how competition steered our attention to the wrong goals. Winning isn’t everything, we were also taught. At some point, a trophy life is an empty life.” 
NOW (Toronto)

“This is a very thought-provoking book for us as individuals, as well as executives working in the government or any company. There are choices to make and while everyone wants to be ahead in the quest for power, money and recognition, there are strong tradeoffs along the way, which cannot be eschewed. There are alternatives but, as Heffernan shows, we need to open our minds and move out of this race and explore them.”
The Financial Express

Praise for Margaret Heffernan:
 • "[Willful Blindness] made me think long and hard about how the pace and priorities of our daily lives can hinder our ability to live as decently and as truthfully as we can."
--The New York Times