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Taste in an Age of Endless Choice
From the bestselling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us.
Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information to develop and sell their products?
In You May Also Like, Tom Vanderbilt dives deep into this complex and fascinating world. He explores the physiology of eating to reveal…
$21.00
April 18, 2017TOM VANDERBILT has written for many publications, including The New York Times Magazine, The Wall Street Journal Magazine, Popular Science, Financial Times, Smithsonian, and London Review of Books, among many others. He is a contributing editor of Wired UK, Outside, and Artforum. He is author of You May Also Like: Taste in an Age of Endless Choice, Traffic: Why We Drive the Way We Do (and What It Says About Us), and Survival City: Adventures Among the Ruins of Atomic America. He has appeared on a wide range of television and radio programs, from the Today show to the BBC's World Service to NPR's Fresh Air. He has been a visiting scholar at NYU's Rudin Center for Transportation Policy and Management, a research fellow at the Canadian Centre for Architecture, a fellow at the Design…
