The Great Reset

How New Ways of Living and Working Drive Post-Crash Prosperity

Publisher: Vintage Canada
We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late nineteenth century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In terms of innovation, invention, and energetic risk taking, these periods of "creative destruction" have been some of the most fertile in history, and the changes they put into motion can set the stage for full-scale recovery.

In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets." He distills the deep forces that have altered physical and social landscapes and eventually reshaped economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives — from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. Among these forces will be

* new patterns of consumption, and new attitudes toward ownership that are less centered on houses and cars
* the transformation of millions of service jobs into middle class careers that engage workers as a source of innovation
* new forms of infrastructure that speed the movement of people, goods, and ideas
* a radically altered and much denser economic landscape organized around "megaregions" that will drive the development of new industries, new jobs, and a whole new way of life

We've weathered tough times before. They are a necessary part of economic cycles, giving us a chance to clearly see what's working and what's not. Societies can be reborn in such crises, emerging fresh, strong, and refocused. Now is our opportunity to anticipate what that brighter future will look like and to take the steps that will get us there faster.

With his trademark blend of wit, irreverence, and rigorous research and analysis, Florida presents an optimistic and counterintuitive vision of our future, calling into question long-held beliefs about the nature of economic progress and forcing us to reassess our very way of life. He argues convincingly that it's time to turn our efforts — as individuals, as governments, and as a society — to putting the necessary pieces in place for a vibrant, prosperous future.

From the Hardcover edition.


Chapter One
The Great Reset
I can’t help wondering what my parents would be thinking right now. Born in the 1920s, my mother and father lived through many of the greatest upheavals of the twentieth century, from the Great Depression of the 1930s to the roaring recovery of the...
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“With a historian’s grand sweep and a geographer’s keen eye for place, Richard Florida shows us how the cycles of capitalism have built and rebuilt the farms, cities, and suburbs that define America. This timely and thought-provoking book gives us important insights into the reshaping of America’s economic and physical landscape.”
— Jeffrey D. Sachs, director of the Earth Institute, Columbia University
The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery. . . . Must reading for anyone who wants to understand where we are now and where we are headed.”
— Chris Anderson, editor, Wired magazine

Praise for Richard Florida: 
“Few people provide greater clarity on the importance of place in the knowledge-driven economy than Richard Florida.”
— Robert D. Yaro, president, Regional Plan Association, New York
“Florida’s work is challenging many of the verities of the field.”
“A pioneering cartographer of talent.”
— Fast Company
“Never before have I seen anyone capture so succinctly the values and desires of the new ‘creative class’ and the essence of human capital and the creative ethos.”
— John Seely Brown, former director, PARC (Palo Alto Research Center)

From the Hardcover edition.