Outlaw Machine

Harley-Davidson and the Search for the American Soul

Publisher: Broadway Books
The legendary story of Harley-Davidson's rise to power--not only as an international industry leader but as an American cultural icon.

How did the Harley-Davidson motorcycle, originally a machine for casual riders, evolve into a symbol of defiance and liberation? An embellished 1947 Life magazine article about a California town terrorized by gangs of motorcycle punks changed the world's perception of motorcycles from sporty machines to menaces-to-society, and as the loudest and heaviest bikes on the market, Harley-Davidsons were considered the baddest of them all.

Outlaw Machine chronicles the fascinating social history that built Harley-Davidson's reputation--including the rise of Hell's Angels and the counterculture classic Easy Rider--and, more entrancing still, the bike's and its company's storybook rise to international fame and popularity. Written by renowned automotive journalist Brock Yates, Outlaw Machine is the definitive book on the Harley-Davidson and its place in American culture.


First Contact

The noise. The god-awful death rattle issuing from the bowels of his infernal machine. He had been a quiet kid, one of those bashful back-markers in elementary school, a pasty-faced runt lost in the playground stampedes and the adolescent classroom chatter. Now, suddenly, as a junior in high...
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"Mr. Yates is a devout Hogophile...he tells a good story and loses as many teeth along the way."
--The Wall Street Journal

"Outlaw Machine is a bitch of a fine payoff. This is an extremely smart book. In the business we have chosen, Brock Yates is The Man."
--Hunter S. Thompson

"If you're not born to be wild enough to actually buy a Harley but you still have Easy Rider daydreams, this bible of the great American two-wheeled death machine is for you."