The Profit Zone

How Strategic Business Design Will Lead You to Tomorrow's Profits

Publisher: Crown Business
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?

Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.


Chapter 1
Market share is Dead

The number one problem in business today is profitability. Where will you be allowed to make a profit in your industry? Where is the profit zone today? Where will it be tomorrow?

The profit zone is the area of your economic neighborhood where you are allowed to...
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“Rarely—if ever—have any observers so skillfully dissected these executives’ strategies to create lessons that can be taught to anybody....The Profit Zone provides insights and lessons aplenty.”—John Byrne, BusinessWeek

The Profit Zone is so insightful that most managers will pray that their competitors never read it.”—Richard D’Aveni, Amos Tuck School of Business, Dartmouth College, and author of Hypercompetition

The Profit Zone could safely come with a guarantee that it would increase a company’s profit if management read it and acted on it.” —Philip Kotler, Kellogg School of Management, Northwestern University