Amy Tara Koch is a Chicago-based freelance journalist and trend aficionado. She contributes to Town & Country, The New York Times, American Way, INC, Travel + Leisure, Daily Candy, The Huffington Post, and Child. Koch has also served as style columnist for The Chicago Tribune, fashion and beauty editor for iVillage, and host for THE INC LIFE, an online trend program for INC magazine. Koch is also the trend reporter for NBC (WMAQ-TV) and a style expert for Vogue and USA Today.
In addition to her media presence, Koch is a speaker and consultant whose clients include Macy’s, P&G, Unilever, Frederic Fekkai, Starbucks, Foote, Cone & Belding, and the McDonald’s Corporation.
Koch has also held posts at Paper, Mademoiselle, and BCBG Max Azria and has handled celebrity relations, events and fashion marketing for luxury brands such as Allure, Van Cleef & Arpels, Bottega Veneta, Bobbi Brown Cosmetics, and Sony.
Koch lives in Chicago with her husband, Peter Gottlieb, and their daughters, Isabella and Brette.